目前我國的許多包裝盒印刷行業(yè)，都與“漂亮”二字有些許的差距，去商店買商品時(shí)，國內(nèi)商品包裝盒制作工藝是遠(yuǎn)不如日、韓甚至臺(tái)灣的同類產(chǎn)品。用手一摸，質(zhì)感的差異顯而易見。

當(dāng)今，國內(nèi)滯銷的一些出口食品以及出口的化裝品，單單從包裝盒印刷制作的表面上與國外包裝品進(jìn)行對比，國內(nèi)的包裝盒印刷制作無論是從設(shè)計(jì)上還是工藝上都缺少了本身的特性。我國作為一個(gè)輸出大國，但卻始終還是走在物美價(jià)廉的老套路上，這與產(chǎn)品包裝盒設(shè)計(jì)其實(shí)是脫不了的干系。

走進(jìn)一家琳瑯滿目的超級大市場，在陳列著中國制造的商品里，一眼望去，覺得包裝印刷其實(shí)大同小異，各類產(chǎn)品包裝盒制作工藝也近乎相似。我認(rèn)為一個(gè)產(chǎn)品，首先吸引人，會(huì)是它的包裝制作工藝，兩個(gè)字“精美”。尤其是現(xiàn)今社會(huì)發(fā)展階段，已經(jīng)不再是吃不飽穿不暖的時(shí)期了?，F(xiàn)在消費(fèi)者尋求的是商品的實(shí)用性與美感，兩者缺一不可。

對比紙盒包裝印刷與塑料包裝印刷，在價(jià)錢相差別無幾的前提下，作為消費(fèi)者，毫無不遲疑的都會(huì)更喜愛買那些包裝雅觀的商品，它們不單單看著賞心悅目，更重要的是優(yōu)美的包裝盒可以改變商品的層次，增加產(chǎn)品的溢價(jià)空間。一個(gè)人購買一件商品的同時(shí)也有了一種觀賞美的態(tài)度。

目前，普通的包裝盒印刷制作存在規(guī)格繁雜、過度包裝、保護(hù)不足、用戶體驗(yàn)差的問題。面對這些問題，急需引進(jìn)新材料、采用新技術(shù)，將傳統(tǒng)與創(chuàng)新結(jié)合。

除去了技術(shù)提升，企業(yè)也在不斷創(chuàng)新。我國包裝印刷制作行業(yè)市場集中度低，整合產(chǎn)業(yè)鏈，向成套的智能包裝生產(chǎn)線發(fā)展將成為未來大趨勢。杭州展東匠心精神，專業(yè)從事每一份印刷工作，用心做事，誠信待人！我相信包裝盒印刷制作行業(yè)將會(huì)在市場中將迎來嶄新的綠色革命。

At present, many packing box printing industries in our country are slightly different from the word "beautiful". When we go to the shops to buy goods, the manufacturing process of domestic packing box is far inferior to the similar products of Japan, South Korea or even Taiwan. With a touch of hand, the difference in texture is obvious.

Nowadays, some unsalable export foods and cosmetics in China are compared with foreign packaging products only from the surface of packaging box printing. The packaging box printing in China lacks its own characteristics both in design and technology. As an export country, China is still on the way of good quality and low price, which is related to the design of product packaging box.

Walking into a huge market with a variety of products made in China on display, at a glance, I feel that the packaging and printing are basically the same, and the manufacturing process of all kinds of product packaging boxes is almost the same. I think that the first attraction of a product is its packaging and manufacturing process, which means "exquisite". Especially in the present stage of social development, it is no longer a period of inadequate food and clothing. Now consumers are looking for the practicality and beauty of commodities, both of which are indispensable.

Compared with box packaging printing and plastic packaging printing, on the premise that the price is almost the same, as consumers, there is no doubt that they will prefer to buy those products with elegant packaging. They not only look pleasing to the eye, but more importantly, the beautiful packaging box can change the level of products and increase the premium space of products. When a person buys a product, he has an attitude of appreciating beauty.

At present, there are many problems in the ordinary packaging box printing, such as complicated specifications, excessive packaging, insufficient protection and poor user experience. In the face of these problems, it is urgent to introduce new materials, adopt new technologies and combine tradition with innovation.

In addition to technology upgrading, enterprises are also constantly innovating. China's packaging and printing industry market concentration is low, integration of industrial chain, to a complete set of intelligent packaging production line development will become the future trend. Hangzhou zhandong spirit of ingenuity, professional in every printing work, work hard, treat people with integrity! I believe that the packaging printing industry will usher in a new green revolution in the market.